Jenolite
A rust-removal and metal-treatment brand trading since 1939, moved onto a new theme and rebuilt around how people actually shop it on a phone. The migration was the straightforward half; the conversion work — navigation, upsells and a product page that answers questions before they are asked — was the point.
View live project+41%
mobile conversion rate
- Client
- Jenolite
- Type
- Migration
- Year
- 2026
- Where
- London
Theme MigrationUI/UXCRO
What we did
- 01Migrated the storefront onto a new theme, carrying the catalogue and its structure across intact
- 02Redesigned the navigation around the job the customer is doing, not the internal product taxonomy
- 03Rebuilt the product page: size variants, a trust row, and accordions that answer the usual questions inline
- 04Added upsell and cross-sell blocks with add-to-cart in place, plus a recently viewed rail
- 05Scoped site search so a query lands in the right category instead of the whole catalogue
- 06Added a product question form on the product page so pre-sales queries have somewhere to go
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