Bundl Australia
An Australian baby and nursery brand moved off Debut, Shopify's old default theme, and onto Impulse — then given the features the catalogue actually needed. The migration was the groundwork; the custom variant selectors and gift wrapping are what the store sells with.
View live project+34%
conversion rate
- Client
- Bundl Australia
- Type
- Migration
- Year
- 2026
- Where
- Sydney
Theme MigrationShopify DevelopmentCustom Features
What we did
- 01Migrated the storefront from Debut to Impulse, carrying the catalogue and its structure across intact
- 02Built custom variant selectors that explain the choice rather than list it — each wool weight carries the conditions it suits
- 03Added gift wrapping as a cart add-on, with a wrap style to choose and an optional gift note
- 04Carried the brand's existing look onto the new theme so the migration read as a refinement, not a relaunch
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